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Lokmat, Yahoo! offer Marathi content to Indian Internet users
NEW DELHI: Yahoo! India and Marathi daily Lokmat today joined hands to deliver premium digital content in Marathi to the Internet audience.
The website, http://lokmat.yahoo.com/, will offer Lokmat’s original content combined with Yahoo!‘s premium content experience to online Marathi users.
With Marathi being the fourth largest spoken language in India, the partnership is a crucial step towards satisfying the digital content appetite in the language of user’s choice.
The I-Cube 2009 report signals that the next wave of digital audience in India is expected to emerge from the non-English speaking population. In line with its commitment to catalyze Internet consumption in India, Yahoo! is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar respectively.
Commenting on the surging demand for regional content Yahoo! India managing director Arun Tadanki said, “At Yahoo!, we aim to make our content relevant for new Internet users coming online from different parts of India. With this association, we aim to expand our existing offering to help Marathi users stay connected to their world in their own language.”
Elaborating on the partnership Lokmat joint managing director Rishi Darda said, “Our partnership will help grow the regional language online audience in India. Yahoo!’s scale and Lokmat’s original content with indepth coverage of Maharashtra will deliver uniquely tailored Marathi language content to the users.”
According to ComScore August 2011, the Yahoo! India network reaches 82.9 per cent online users across the country and is category leader across News, Movies, Cricket and Entertainment.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
