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Liberty’s Pramer signs up GlobeCast for Latin America
MUMBAI: GlobeCast has signed a contract with Argentine broadcasting giant Pramer that will see the group base its playout and origination facilities at GlobeCast’s technical operations center in Sunrise, Florida.
GlobeCast will also uplink eight of the broadcaster’s channels via the NSS 806 satellite to the entire Latin American region.
Pramer channels – El gourmet, Cosmopolitan tv, Europa, Film and Arts, and Reality TV – will originate from GlobeCast’s Sunrise facility and be uplinked by the content management and delivery company.
A Liberty Global company, Pramer is a leader in Latin America for the production of pay-TV content and distribution via satellite networks, already reaching over 14 million homes in Latin America, Spain and the US Spanish-speaking market.
The agreement with GlobeCast will allow Pramer to expand its coverage to even more homes through DTH (Direct-to-Home) satellite reception, as well as cable, IPTV and Mobile TV headends.
GlobeCast, which offers ground services, content and media asset management as well as worldwide satellite and fiber distribution, has been stepping up its activities in Latin America over the past few months, upgrading its facilities and connectivity in this key region. Most notably, the company’s international fiber network now reaches Buenos Aires and Sao Paulo.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
