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LG commences India’s first optical drive plant at Pune
MUMBAI: LG Electronics India has commenced operations of its Greenfield facility for ODD products at Ranjangaon, Pune.
LG has begun manufacturing DVD Writers thus becoming the first company to manufacture the same in India. The DVD writer plant in Ranjangaon is the second largest DVD Writer plant in Asia. The facility presently has a capacity of producing 600,000 units of DVD players per month .
The facility will also have an additional product range to the existing line up. LG Electronics has already begun manufacturing of GSM mobile phones early last year making it the first mobile phone manufacturing company in India. The Pune plant in addition to its current manufacturing facility at Greater Noida will enable the company to expand its consumer reach.
The plant aims to reach up to 1500 manpower base and an investment of Rs. 300 crores till 2010 for ODD plant . With this unit LG India has become the export hub for LG DVD writers catering predominantly to the European markets. The company aims to touch an export turnover of USD 450 million by 2008.
The Ranjangaon plant already caters to manufacturing of refrigerators, colour television sets, microwave ovens and GSM handsets.
LG India MD KR Kim said, “It gives us great pleasure and encouragement to be the only company in India to have a first of its type ODD plant. The Greenfield facility manufactures premium end models of the product which are primarily for exports. The disk drives manufactured in Ranjangaon will cater mainly to the European markets.”
LG adds that the encouraging optimism that the Indian consumer durables market has to offer to LG has driven it to invest Rs. 9 billion for the manufacturing facilities at the Pune plant, out of which Rs 3 billion would be invested in DVD writers. The firm hopes that the move will give it an edge over other players in terms of production and subsequent market share.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
