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Lenovo launches 3rd phase of ‘Do’ campaign
BANGALORE: As part of Lenovo’s bid to become the no. 1 personal technology company globally, Lenovo India recently launched the third part of its ‘Lenovo for those who Do campaign’.
“The new brand positioning campaign delivers the following message in three parts or phases. The first part is built upon the concept that Lenovo is the company that creates ‘Technology For Those Who Do’; the second part of the campaign conveyed the message that at its core, Lenovo is a company of “DO-ers”; a global company powered by innovators and inventors who are obsessed with making perfect tools. At Lenovo, we do what we say – and we own what we do; the third phase of the campaign builds on Lenovo’s global momentum and move closer towards achieving its mission,” revealed Lenovo India Director, Consumer Business Segment Rajesh Thadani to www.indiantelevision.com, on the sidelines of the press conference in Bangalore yesterday to launch Lenovo‘s new luxury laptop -the IdeaPad U300s Ultrabook.
“The supporting key messages for our campaign are – for, today’s youth, technology is a tool that ignites human accomplishment, technology not a badge. Powered by our ‘do‘ culture and global mindset, Lenovo is a ‘do’ company that makes tools for the ‘do’ generation –the youth, who are the ‘do-ers; we redefine innovation with the perfect ‘do’ machines,” revealed Thadani further.
” For television, we have the campaign in English, Hindi, Oriya, Malayalam, Tamil and are looking at other regional languages like Bengali among others,” Thadani further informed.
The IdeaPad U300s Ultrabook that Lenovo India launched in Bangalore is designed for fashion-conscious consumers who want a product that is cool, powerful and productive; the ultimate fusion for those who take technology and design seriously.
O&M is handling the creative work, while Mindshare the media buying for the ‘Lenovo for those who Do’ campaign.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
