Applications
Leading developers announce varied applications at Brew conference
MUMBAI: Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies and mobile data solutions, today hosted the second annual Brew Developers Conference – India at the ITC Grand Maratha Sheraton, Mumbai. The conference saw the launch of several innovative and exciting applications including: Astute Systems Technology: The successor to the extremely popular ‘BSE Portfolio Tracker’ application, ‘Astute Stock Mania’ is a unique mix of education and entertainment that allows both avid and aspiring investors to experience stock market trading without having to invest real money. Upon download, the game credits the user with virtual money, which can then be used to trade stocks at their real market value in a simulated business environment. |
Webdunia: ‘Pre School Education,’ is aimed at facilitating primary education and is a great tool for parents to help their children learn the alphabet and numbers in an environment that is both educational and fun. Currently offered in English, this application includes learning, writing and practice sessions. Webdunia.com also plans to release this application in several other regions, as well as foreign languages, in the near future. Indiagames: The company today launched a bouquet of entertaining new Brew applications including X’mas Loot which is a Christmas theme-based application and Star Wars® which will allow users to enjoy wallpapers and ringtones based on the movie as well as download a game based on the movie “Star Wars, Episode III: Revenge of the Sith”. They also launched Happy Feet based on the popular animated movie, Worms an arcade game, Cricket World a game for cricket fans and finally Skating Challenge which allows users to not only play the game, but also to submit their high scores to the server and win exciting prizes. |
The Brew solution drives the discovery and delivery of wireless data services. Brew operators and their subscribers can benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of Brew offerings to meet the distinct needs of companies delivering mobile products and services around the world. Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
