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Last mile upgradation will protect turf of cable operators
NEW DELHI: Local cable operators need not fear the entry of DTH, IPTV or Headend-In-The-Sky (HITS) if there is ‘necessary last mile upgradation,’ industry experts said.
The speakers at the one-day SATCAB Symposium, organised by the All India Dish Antennae Aavishkaar Sangh, felt that HITS was, in fact, the cheapest way of digitisation and should, thus, be welcomed. But it was necessary for the local cable operators and MSOs to improve coordination among them.
The speakers also wanted the government to intervene to help the cable operators and ensure that they were given a fair deal. It was pointed out that though the Chandigarh High Court had stayed the attempt by the Haryana Government‘s proposal on licensing only one cable operator per city, it was necessary for the Centre to intervene in the case since the Cable Television Networks (Regulation) Act 1995 was a central legislation.
Sangh founder and president A K Rastogi regretted that no government had so far succeeded in bringing forward the Broadcast Services Regulation Bill in Parliament, though it was drafted several years earlier. He said that the FDI of 74 per cent in HITS may not be good for the country as it could go into foreign control.
Rastogi suggested that cable operators should have a united committee to interact with the government on all policy issues.
Colonel V C Khare, who has been involved with the cable industry for several years, said that most cable operators unfortunately did not bother to understand their industry and improve the last mile systems by making it two-way. This was the reason for their fear of new technologies.
Khare regretted that though the Telecom Regulatory Authority of India (Trai) had drafted a restructuring of the cable sector and put a questionnaire on its website for eliciting the opinions of cable operators, not even 60 of the 60,000 cable operators in the country had bothered to respond. The operators, therefore, will have no reason to complain if the government passes any law in the absence of their responses.
Khare said that the empowered authorities at present did not have any penal powers under the Cable TV Network Rules 1994, and Trai’s recommendations in this regard were under consideration of the government.
Subhash Grover of Siti Satellite said HITS should be accepted by cable operators as it would protect them from IPTV and DTH since it wouldl lead to digitisation.
Amit Kharbhanda of MyBox said digitisation was inevitable and it would be good if the cable operators accepted this as early as possible. He also felt that local set top boxes had a greater chance of success in the market than imported ones.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
