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Komli to use Jivox‘s interactive video platform in Apac
MUMBAI: Komli Media has become an exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
As part of the deal, Komli Media has acquired related assets from Jivox, including existing publisher and customer relationships in India. Jivox has also agreed to support Komli Media as a platform licensee and a strategic partner.
The partnership enables Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices.
Komli Media CEO Prashant Mehta said, “Jivox has great technology and a fantastic team and we are really excited to partner with, especially because we are also focused on growing the online video opportunity in India and other parts of Asia.”
Jivox India MD Naren Nachiappan added, “We see significant benefits in this partnership for our customers and partners who will now have access to a comprehensive digital media product set from Komli Media.”
Komli has bought out four companies in the past 15 months. In June 2010, Komli had acquired Australian website representation firm Post Click, while in October they took over Indoor Media, a UK-based online ethnic marketing company focused on the South Asian community. In June, the company acquired Singapore-based digital media company Aktiv Digital and in July, it bought out a Chennai-based mobile advertising platform – ZestADZ.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
