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Komli Media launches RTB enabled performance ad platform
MUMBAI: Media technology platform Komli Media has announced the launch of Real Time Bidding (RTB) enabled performance Ad platform – Atom.
RTB is a “disruptive technology” that allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis, reaching precise audience at scale, the company said.
Komli Media is currently the only media network in India to develop and use this technology, it added.
Atom provides access to over 10 billion ad impressions per month, over 90 per cent reach into India‘s online audience (estimated 80 million + users) and coverage across hundreds of thousands of publishers including over 50 per cent of the top 200 publishers in India.
According to the official communiqué, with RTB capability on Atom, Komli‘s media network business gets a shot in the arm with high quality inventory, massive inventory volume, and precise audience buys, in turn driving significantly higher RoI on clients‘ campaigns. This technology has given Komli Media unparalleled competitive edge in the Asia Pacific market.
Komli Media VP and country head, media network- India and North America Gulshan Verma said, “The promise of 1-to-1 marketing is beginning to be realised by marketers. Some of our customers are already seeing the benefit of only paying for the impression they want.”
“With RTB enabled auction based media buying, the science of search advertising is coming to display advertising, driving quantum leap in effectiveness for display campaigns.
Advertisers are able to selectively buy audiences and impressions that matter, and pay exactly what the impression is worth. Display advertising is poised for solid growth globally and in India. We are excited to be the first RTB enabled ad platform in India and the largest by reach in Asia. We plan to roll out Atom across other key markets over the next few months.” Komli Media VP and business head- Atom Satish Kadu added.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
