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Khabar Bharti uses Harris’ news workflow solutions

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MUMBAI: Khabar Bharti, the regional Hindi news channel from Sai Prakash Group, has partnered Harris Corporation for its complete news workflow solutions and is currently on air using Harris digital newsroom and playout solution.


The new channel buildout, coordinated by local dealer Nixon Technologies (India) Pvt. Ltd, combines Harris digital newsroom and playout solutions to support file-based workflows that accelerate time-to-air for broadcasters — which the company asserts reduces costs associated with content acquisition, production, distribution and media management.


“We see a huge benefit in working with a single broadcast manufacturer like Harris to complete our entire news workflow, from ingest to playout and everything in-between,” said Creo Communications founder-director and chief technical consultant at the Khabar Bharti channel Neeraj Singh Chauhan.


“This complete, integrated file-based workflow solution provides cost-effective, yet powerful technology across the entire news production workflow chain to support our business needs. The Harris technical support team based in Noida, India, alongside Nixon Technologies (India) Pvt. Ltd., provided fast and effective implementation to meet our tight on-air dates.”
The Khabar Bharti facility is built around the Harris NewsForce HD/SD news platform. The integrated Harris MOS Playlist Manager offers play-to-air control for news and production, driving Harris NEXIO AMP server channels to play stories to air with speed and efficiency.


“Broadcasters are seeking integrated solutions as they migrate to file-based environments, where all content is stored, processed and transferred as digital data. Khabar Bharti showcases how digital broadcast news facilities can better streamline workflow processes and optimize success,” said Harris Broadcast Communications president Harris Morris.


Launched in November last year, Khabar Bharti is currently available in Rajasthan, Madhya Pradesh and Chhattisgarh, reaching more than 30 million homes.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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