Applications
Kasenna PortalTV solution enables Cavalier to deploy USA’s first MPEG-4 Broadband TV
MUMBAI: The IPTV company, Kasenna has announced that Cavalier Telephone and TV, a telecommunications services provider, has gone live with the United State‘s first MPEG-4-based (H.264) Broadband TV service, powered by Kasenna‘s PortalTV solution.
Kasenna PortalTV, integrated with other MPEG-4 video elements, such as video headend, encryption system, network equipment and set top boxes, has enabled Cavalier to deploy an end-to-end MPEG-4 based broadcast-quality video network.
This will have a Triple-Play package including advanced features such as on-screen caller ID, Broadcast TV and VOD.
According to an official release, Kasenna PortalTV combines streaming server, middleware, management, client, and content offerings into the end-to-end, pre-integrated IPTV solution. The fully interactive electronic program guide lets Broadband TV customers smoothly move through the service suite; from setting parental controls and viewing on-screen caller ID, to watching broadcast, pay-per-view and VOD programs.
“Cavalier offers a world-class, broadcast-quality, interactive television service that gives consumers much greater degree of interactivity and much higher video quality, “said Kasenna CEO Kumar Shah. “We are delighted that Cavalier has chosen PortalTV, the industry‘s first MPEG-4 based IPTV infrastructure, to deliver their customized, advanced Broadband TV services.”
Cavalier CEO Brad Evans said, “Our mission is to deliver a superior and interactive television experience with the industry‘s most advanced voice, video and data services. We are very proud to be the first service provider in the US that has rolled out MPEG-4 based Interactive Broadband TV. Kasenna and its fully-integrated PortalTV solution are key to our success – having enabled us to quickly deliver advanced, custom-branded, interactive IPTV services to multiple cities on our regional network. Furthermore, Kasenna‘s open, standards-based middleware platform allows us to stay on the cutting edge with future service offerings to our customers.”
On completion of the rollout, Broadband TV will be available to two million homes passed with its Triple Play service. In addition, Cavalier is also planning its next-generation services including TV mail, interactive programming and gaming to make Broadband TV even more entertaining and convenient, adds the release.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
