Applications
Kasenna announces IPTV services innovation
MUMBAI: The Indian arm of IPTV firm Kasenna Incorporated – Kasenna India today announced PortalTV 2.0, a suite of integrated products sporting a user interface and a Web services architecture designed to integrate the Internet and television. |
| The “dynamic HTML-based smart client enables service providers to brand, control and differentiate their IPTV service experience and offerings,” a company release claims. “PortalTV 2.0 is based on open platforms and systems, enabling service providers to reduce their capital and operating expenditures by incorporating the standard server hardware and operating system of their choice – there are no proprietary integrations to work around,” said Kasenna CEO Kumar Shah. |
The PortalTV 2.0 suite comprises Kasenna LivingRoom 2.0 (IPTV middleware), LivingRoom Smart Client 2.0.1 (IPTV STB client), MediaBase 8.2 (the video delivery platform), vFusion 1.3 (video network management system), and content from ViewNow, a Kasenna company. Together, this suite of products – running on any industry-standard server – enables service providers to deliver an end-to-end system for interactive television, the release states. “PortalTV 2.0 has delivered to our telco customers the ability to be the first in offering next-generation MPEG-4 high-definition television,” said Hirendra Gupta, Managing Director and VP – Kasenna India and South East Asia. |
In India as well as throughout Asia, the future of IPTV lies in its ability to make programming come alive with interactive features such as gaming, quizzes or voting, or with the ability of users to click anywhere on the screen to buy or receive more information on a product or service. Kasenna is taking a leadership position in helping service providers roll out feature-rich interactive-TV services today, while providing a platform for marketing new services rapidly as they become available.
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Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
