Applications
JumpTV to offer SET Asia shows via internet
MUMBAI: JumpTV has entered into an exclusive agreement to begin offering Sony Entertainment Television Asia (SET Asia) in North America via the Internet.
The global internet-television network JumpTV streams live, high-quality international television signals via its website from stations in more than 60 countries. The subscribers can access their favorite channels from any Internet- enabled device including home computers, laptops, internet-enabled televisions, mobile phones and video game consoles, informs an official release.
Through JumpTV, SET Asia is now available for US$14.95 a month for a high- speed connection, with an upgrade option for an ultra bandwidth version, which runs at 1 Mbps and produces one of the highest resolution streams available on the internet.
SET Asia features some shows as: the love story Kaisa Ye Pyar Hai and Ek Ladki Anjaani Si, the Hindi adaptation of Juana La Virgen.
Additionally, the channel is bringing in a whole host of new programs including Aisa Des Hai Mera, Thodi Kushi Thode Gham and Rishton Ki Dorr, states an official release.
“Sony Entertainment Television Asia has been exploring new technology platforms to deliver our content over the Internet. We knew that with millions of South Asians living abroad, there was a tremendous opportunity and untapped market of more tech savvy South Asians in the US and Canada,” said SET Asia executive VP international business Rajan Singh.
“JumpTV will be the first Internet broadcast platform where SET Asia will be available after much success on cable and satellite platforms in North America.”
“We are incredibly excited to announce the launch of Sony Entertainment Television Asia on JumpTV. South Asian communities are avid followers of dramas and serials. The quality of these shows will attract a huge audience who are not able to access the channel through a regular television medium. There is no better way to stay in tune to Indian entertainment, music and events than through television, and SET Asia is a lead broadcaster from the sub-continent,” said JumpTV chairman and chief executive officer G. Scott Paterson.
“The addition of SET Asia to our channel lineup is an important step forward in bringing innovative, original television to one of the largest diaspora communities in the world.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
