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JumpTV in deal with Joost
MUMBAI: JumpTV, which broadcasts ethnic television over the Internet, has partnered with Joost a recently launched free-to-air Internet television service. JumpTV will make a portion of its library of video-on-demand television content available on a series of JumpTV-branded ethnic television vertical channels on the Joost platform. |
JumpTV currently broadcasts live over the Internet thousands of television programmes, news, music and sporting events from 270 channels from over 70 countries around the world on a subscription and advertising supported basis. The initial JumpTV offering on Joost will feature programming regularly gathered from JumpTV‘s digitally rights compliant international television roster. The first JumpTV “channels” on Joost will feature Spanish-language series from Colombia, Chile and Peru, in addition to Arabic-language comedy, drama and news programs from some of the leading broadcasters in the Middle East. |
JumpTV will be adding new programming on a daily or weekly basis, and intends to launch several more channels on Joost in other languages, including but not limited to Romanian, Turkish, Russian and Bengali. JumpTV International president and CEO Kaleil Isaza Tuzman says, “We see Joost as a unique and important distribution /programming partner. Like us, the Joost team innately understands the power of viral, high-affinity long-tail content — for example, JumpTV‘s ethnic TV programming. Given the track record of the Joost founders, we believe that the Joost platform could be as transformational for online television as their previous ventures have been.” Joost executive VP of content strategy and acquisition Yvette Alberdingkthijm said, “Content owners like JumpTV, with a diverse offering of channels that feed the global appetite for streamed online content, are a perfect match for Joost. Partnering with JumpTV will allow our viewers access to the best in global television programming in an Internet rights-compliant fashion.” JumpTV head of global distribution Mike John-Baptiste said, “Joost, like JumpTV has been securing programming from key licensors of television content, so we were pleased to see that they recognised our singular commitment and leadership in ethnic television.” “JumpTV is committed to providing our TV broadcaster content partners the broadest audience on the Internet as possible — whether through ISPs, mobile carriers or Internet portals.” The partnership between Joost and JumpTV involves sharing of advertising revenues on the JumpTV-branded channels. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
