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Jump Games, Virgin Comics tie-up for worldwide release of mobile games
MUMBAI: Jump Games, mobile and web games developer and publisher has joined hands with Virgin Comics in an agreement to expand the Virgin Comics Shakti series characters into mobile games. With this association, action and role-playing games based on three Virgin Comics properties – Devi, The Sadhu and Ramayan 3392 AD are slated to launch globally in January, March and April 2007 respectively. Jump Games (previously Paradox Studios) CEO Salil Bhargava told Indiantelvision.com that the company had lined up telecom operators across the globe for this worldwide release including DoCoMo in Japan, Horizon in US, Vodafone in Europe. Ofcourse, in India he emphasised that they were in talks with all mobile players including the usual suspects Reliance, BSNL and Idea. The price points will be based on a pay-per download system as per expected rates. All these mobile games contain multiple levels of game challenges with varying difficulties. Jump Games has developed the mobile applications and will be responsible for marketing the games worldwide. |
These comics were released across the US and UK four months ago however, the titles have not yet arrived in India, the company is targeting December end for its launch. In addition, the comany is also looking at releasing localised versions of the same across Europe by the end Q1 ‘07. There is a need to build the comic industry in India by targeting primarily Indian youth (15-25 year olds) which comprises the voice of a new generation, says Virgin Comics CEO Sharad Devarajan. |
Commenting on the new relationship filmmaker and Virgin Comics co-founder Shekhar Kapur said, “Mobile Gaming is predicted to be the fastest growing sector in the entertainment business worldwide, and I am excited by our collaboration with Jump Games. The clearly stated intention of Virgin comics, and indeed my personal ambition has been to showcase Indian talent to bring it to the forefront of international entertainment. I am sure that together we will create some of the most successful mobile gaming platforms in the world.” Bhargava said, “Virgin is one of the world‘s most powerful youth brands and collaborating with Virgin Comics on this venture has been an excellent experience. Virgin‘s larger-than-life characters provide us with a tremendous scope to recreate the magic of a comic book both on 2D as well as 3D gaming platforms. Our games based on the Shakti series are not only suited well for Indian audiences but also have a strong global appeal. Working with Virgin Comics has been a great start for Jump‘s vision and focus on emerging as a leader in 2D and 3D Mobile gaming.” In addition to Devi which depicts an Indian female superhero created by Shekhar Kapur, Ramayan 3392 AD is a futuristic sci-fi story inspired by the original Ramayan mythology, also created by Kapur along with author Deepak Chopra. The third is The Sadhu, which follows the story of a British soldier who discovers the mystical powers of Indian sadhus. Actor Nicolas Cage has been roped in to play the role of The Sadhu in the feature film. A fourth mobile application based on Deepak Chopra‘s recent book Kama Sutra will explore Chopra‘s views on the connection between spirituality and sexuality. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
