Applications
Jump Games launches series of games on freedom fighters
MUMBAI: Jump Games, Reliance Entertainment Digital‘s mobile and web games developer and publisher, has launched a series of games under the title ‘Indian Warriors’.
Indian Warrior allows gamers to adapt a role of their favourite freedom fighter- be it Shivaji Maharaj , Rani Lakshmi Bai, Bhagat Singh or Tipu Sultan.
Each of this individual game is based on their favourite freedom fighter and will offer circumstances and situation to escape death from the Britishers. It will offer a glimpse of freedom fighter’s life.
Jump Games business head India Chaitanya Prabhu said, “This series is been made in conjunction to the Border War series. With Border War we got the insight that Indians love to be a part of freedom fights and games based on patriotism evoke a very strong emotion. Hence Jump Games is once again living up to its motto of Think Global – Play Local. We are expecting the series to hit some great numbers on all leading operators and on Nokia Stores.”
The game will be available on all leading operators like Vodafone, BSNL, Idea, Docomo. Priced at Rs 50, it has been made for Java, Blackberry and Android technologies.
The various features of the game series are a classic arcade game with very vivid and crystal clear graphics; two game modes; simple controls for pick-up and play; innovative power-ups; and easy to use controls.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
