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Jump Games enters into the Bhojpuri film market
Mumbai: Jump Games, having the IP rights for many Hollywood and Bollywood hits, has entered into the Bhojpuri film market.
The Reliance Entertainment Digital‘s mobile and web games developer and publisher company has ecreated a mobile game for the Bhojpuri film, ‘Dil Le Gayi Odhaniyawali’.
The game has gone online and can be downloaded across all mobile operators. It will be available on all leading operators like Vodafone, BSNL, Idea, Docomo. It has been made for Java, Blackberry and Android technologies
Jump Games business head India Chaitanya Prabhu said, “Backed with the huge expertise and hit deliveries with movie based IP’s for Hollywood films like Real Steal ,Mirror Mirror and Bollywood blockbusters like 3 Idiots, Bodyguard, Singham, this film marks our entry into the burgeoning Bhojpuri market. With a very loyal audience base who are passionate and ardent lovers of their films and actors, Jump Games is very excited to create this offering and is confident of it being received excellently. We look forward to creating more clutter breaking and unique mobile engagement games for brands.”
The mobile game created on the peg of action, has all the “masala” of a Bhojpuri film where the protagonists are in love and the female protagonist’s father opposes the relationship and wants to kill the male protagonist.
The user can take on the avatar of the hero (Khesari) and beat up the bad guys to take home his lover, killing a specific number of men in each level will let you complete the target and push to the next level.
Additional features created by Jump Games include an action packed game with Vivid graphics, simple controls for pick-up and play and innovative hurdles to make the chase more exciting.
For Balaji Cinevision, the production house, this allows for an extension to the film, creating a critical and increasing touch point amongst its consumers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
