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Jivox expands India sales team
MUMBAI: Online video ad company Jivox is expanding its sales and client servicing teams.
Says Jivox MD India Naren Nachiappan, “Jivox is witnessing an exponential growth in the video advertising space with 300 per cent growth quarter-on-quarter in our business. Market segments that are rapidly adopting this exciting new medium include automotive, technology, telco service providers and entertainment.
:”As online video advertising becomes a cornerstone of media plans, Jivox will be there to provide our customers with the best possible performance and service that we are known for in the industry.”
The company has expanded its sales team in India by hiring Industry’s top performers. Amit Vichare who joins as GM – Ad Sales (West) and will be focusing on BFSI and Auto, Rahul Tambewagh who joins as GM – Ad Sales (West) will focus on IT and Telecom and Vikas Katoch who joins as GM – Ad Sales (North) will look into IT, Telecom and Entertainment.
Adds Jivox director sales Asia Pacific Kshitiz Randhir Shori, “We are happy to welcome Amit Vichare, Rahul Tambewagh and Vikas Katoch to our team. Each of them have rich experience in digital media and are well-known faces amongst advertisers and digital agencies.
“We expect them to grow our business dramatically as they help more agencies and product marketing leaders discover the power of this exciting new medium”.
Jivox is an online video advertising platform that enables conversations between brands and online viewers. The Jivox platform combines an online video ad creation tool, proprietary targeting technology, and a growing network of premium Indian publishers to offer advertisers a service for online video advertising.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
