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JAK Communications selects NDS for digital TV platform
NEW DELHI: JAK Communications, an independent cable TV provider in Chennai, has selected an end-to-end solution from NDS to enable the launch of its digital pay-TV platform.
The new digital platform from JAK Communications will provide
subscribers with access to hundreds of digital channels including those currently available through their analogue service, interactive functionality and a wide portfolio of games.
The enabling technology for over 195 million devices worldwide, NDS’ MediaHighway will provide the technological underpinning for the new service from JAK Communications, including an NDS designed electronic programme guide (EPG) and the framework to introduce new functionality and services as subscriber demand dictates. The platform will be
secured by VideoGuard conditional access (CAS).
NDS will also manage the deployment of devices for JAK Communications with ongoing maintenance and support.
JAK Communications managing director J Kamalesh said, “Digitisation poses great opportunity for us to enhance our platform with new functionality and services, and with the help of NDS we are well positioned to meet our target of one million subscribers in the next three years.”
NDS India country head and general manager Jayant Changrani added, “As we move towards the digital switchover in India, operators such as JAK Communications are taking the initiative to launch with value added features to differentiate their offering and we are dedicated to supporting them through the transition.”
NDS creates innovative customised solutions that enhance the viewing experience for pay-TV subscribers in India and around the world. NDS will continue to work closely with JAK Communications to deliver a raft of affordable and innovative solutions and services to their growing subscriber base.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
