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JadooTV launches premium service on its STB streaming platform
MUMBAI: JadooTV, a leading distributor of internet based South Asian television content, has partnered with Pearl Media Group, a content aggregation and dissemination company, to launch the JadooPlus premium entertainment service on JadooTV‘s set-top box streaming platform.
The service featuring high quality licensed content from India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Afghanistan will be available to customers of the JadooTV set-top boxes.
“We are thrilled with the partnership with PMG as this relationship is pivotal to our mandate of being the premier South Asian platform for Internet-based content. Our loyal JadooBox owners will now get to enjoy an even more diverse selection of Live TV and On-Demand Videos from their homelands,” said JadooTV CEO Sajid Sohail.
“We‘re excited about partnering with JadooTV as the first platform to launch JadooPlus our OTT entertainment service, enabling us to reach the largest base of South Asian IPTV customers worldwide. We believe customers will be the ultimate beneficiaries of this relationship with an enhanced content selection and access to their favorite content on multiple screens whenever they desire,” said Pearl Media Group co-founder and CEO Faisal Aftab.
The service comprises an extensive offering of South Asian channels including: UTV Movies, UTV Stars, UTV Bindaas, Manoranjan, Dhamaal, Mastiii, Big Magic, E24 Bollywood, News 24 Online, Aaj Tak, Headlines Today, Dilli Aaj Tak, Tez, Dunya News, Express News, Express Entertainment, Aaj TV, Aaj Entertainment, Play TV, Samaa TV, Waqt TV, Indus Vision, Indus Music, Oxygene, Kohenoor, City 42, Sindh TV News, Awaz, ABC TV Nepal, Nepal TV, NTV Plus and Vision Nepal and Nooor TV.
In addition, JadooPlus will include a large selection of On-Demand TV shows, videos, and movies.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
