Applications
iVdopia launches HTML5 video ad platform
NEW DELHI: iVdopia, the video and rich media mobile advertising network, has launched V5, the first HTML5 video platform with the ability to provide unified video ad experience across all devices and Smartphones, including the iPhone, iPod Touch, iPad or the Android.
Up until now, advertisers and agencies were required to develop multiple versions and formats of video ad campaigns in order to support viewership on Flash and non-Flash devices. With the V5 solution, iVdopia provides an easy to use platform that eliminates this process, empowering advertisers and agencies to deliver a single video ad experience that can be served across any device, regardless of it being supported by Flash or not.
A “create once, run anywhere” tool, the V5 enables advertisers to overcome the operating system restrictions within the fragmented mobile device market and deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones.
The V5 platform also enables media companies, content owners and distributors to deliver ad-supported video content across non-Flash devices like the iPad, iPhone and iPod Touch.
“At iVdopia, we quickly gauged that media companies required monetisation strategies that pervaded through multiple platforms and utilised multiple ad formats in order to be successful. On the other hand, brand advertisers demanded real-time, interactive video experiences that were not limited by Flash plug-ins and that played singularly across multiple Smartphone devices,” said iVdopia COO Chhavi Upadhyay. “With the launch of V5, we have extended video advertising to every screen to take advantage of the rapidly growing audience numbers on non-Flash devices.”
Supporting multiple user engaging features for brand advertisers, the V5 platform will incorporate the HTML5 ad creation capabilities of the Future5 – iVdopia’s ad authoring tool – and launch innovative video ad units in partnership with leading advertisers and agencies.
Said iVdopia chief business officer Saurabh Bhatia, “We’re offering a suite of solutions for advertisers with the V5. Besides offering video as the most user-engaging ad unit to ever take over screens, the V5 is an OS agnostic solution – which is advantageous to advertisers who do not want to be restricted to just one OS for serving video ads. In addition, V5 powered ads are capable of all the unique video and audio effects found in HTML5, without relying on Flash.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
