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It is CBS’ turn to dance to iTunes
MUMBAI: US broadcaster CBS and Apple have announced that prime time programming from the network is now available on the iTunes Music Store at www.itunes.com.
This means that some shows from all the four major American networks – CBS, ABC, NBC and Fox are available at iTunes.
CBS shows that will be available for purchase and download include the reality show Survivor, the dramas Numb3rs, NCIS and the Crime Scene Investigation (CSI) franchise CSI: Crime Scene Investigation, CSI: Miami CSI: NY.
iTunes now offers over 100 TV shows for $1.99 per episode for viewing on a computer or iPod, and claims to be the world‘s most popular online video store with over 30 million videos sold.
CBS Digital Media president Larry Kramer said, “We are bringing popular and acclaimed programmes from the most watched television network — including CSI and Survivor — to iTunes. iTunes has proven that people enjoy viewing shows on their computer or iPod, which provides an opportunity to reach new audiences with our hit shows and gives our existing viewers a chance to catch up on missed episodes.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
