Applications
iStream uses Akamai’s solutions to boost its video delivery
MUMBAI: iStream, an online provider of live and on-demand Indian video content, is using Akamai‘s Sola Media Solutions to securely deliver a broad range of programming to audiences around the world.
iStream is leveraging Akamai‘s Sola Sphere media delivery service to provide more than 40 channels of premium and free Indian-focused news and entertainment across a vast and varied landscape of connected devices.
By partnering with Akamai, iStream gains the flexibility to focus on curating its multi-lingual content with the confidence that it will be delivered seamlessly across any device or platform, ensuring engaging viewing experiences for its diverse audience. In addition to high QoS for its viewers, Akamai provides iStream numerous benefits, including a 50 per cent increase in page load times, significant infrastructure savings and secure content delivery.
“Akamai‘s ability to accelerate and optimize the video content, secure it, provide the same level of superior performance and high-quality experience to our users wherever they are, whatever platforms and devices they are using is key to iStream‘s success,” said iStream associate director of product marketing Swapnil Deopurkar. “With Akamai, iStream is significantly expanding the amount of content we are offering and streaming without making costly investments in additional infrastructure.”
“iStream and Akamai are working together to provide users with the best possible streaming experience across all the connected devices,” said Akamai country manager for India Rahul Arora.
Akamai Sola Media Solutions form a cloud-based technology platform for live and on-demand video streaming that scales on-demand to support the largest online events by managing millions of simultaneous streams. Supported by the Akamai Intelligent Platform, Sola Media Solutions enable the economic online distribution of content to the broadest possible array of devices, delivering rich, high-definition quality video to any device at broadcast-size audiences.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
