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iStream.com partners Ten Sports for streaming US Open
MUMBAI: Online video destination iStream.com has exclusively partnered with Ten Sports to live stream US Open, the last of the season’s four major Tennis Grand Slam tournaments.
Tennis fans can log onto http://www.iStream.com/us-open-2012/ to catch the excitement. Apart from hosting the matches live, iStream.com will top up the excitement with live-chat among fans via inbuilt social media elements.
Viewers can also catch highlights of the matches and not-to-miss moments of the tournament. Moreover, iStream.com will host the schedule, team statistics, player profiles.
iStream.com founder, CEO Radhakrishnan Ramachandran said, “Sports is amongst the top genres we are betting on. After the huge response we received for Euro 2012 and the just concluded India Sri Lanka cricket series, we are excited to bring US Open. I think a lot of tennis fans will be hoping to see whether Federer can repeat the magic we saw at the Wimbledon. We see this tie-up with Ten Sports as the beginning of a long term partnership” .
The first session telecast of the US Open will start from 8:30 pm. Live telecast of the evening session takes place from 4:30 am – 8:30 am.
Ten Sports CEO Atul Pande said, ‘’We are committed to maximizing our reach to sports fans and our partnership with iStream.com helps in enhancing the reach and compliments our coverage of the event on TEN Sports channels.’’
iStream.com has a sports channel that has hosted premium sporting events like UEFA Euro 2012 and the just concluded India-Sri Lanka cricket series The site adds hundreds of new videos every day to its library of over a 100,000 clips of premium News Bulletins, TV Shows and Movies in five Indian languages from over 65 channels. It also streams 26 news channels in English, Hindi, Tamil, Kannada, Telugu and Malayalam.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
