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Irdeto, SafeNet to launch solution for CAS and DRM
MUMBAI: SafeNet, Inc, and Irdeto, the content security for digital TV, IPTV, and mobile, have announced their partnership in mobile TV protection. The resulting joint solution unites two normally competing technologies: conditional access and digital rights management to reduce risk and uncertainty for broadcasters and operators, and enable mobile TV to reach its potential, a press release said. |
According to SafeNet Infotech Pvt. Ltd. Global Outsourcing VP Deepak Prasad “Each solution has strengths: conditional access brings the experience of decades of deployment in cable, terrestrial, broadband and satellite, while DRM exploits open standards favored by the mobile community.” Under the partnership, SafeNet‘s DRM Fusion Toolkit4TV will be integrated into Irdeto‘s mobile broadcast conditional access solution, therefore supporting all networks – Irdeto and SafeNet together having deployments over DAB, DMB, DVB-H, and MBMS The joint solution will support conditional access using DVB-OSF and DRM using DVB-18Crypt, MBMS Security, and OMA BCAST. |
| Through support for SimulCrypt, a part of the overall DVB standard, the joint solution even supports simultaneous deployment of multiple mobile TV protection standards within a single system. This allows the system to use OMA BCAST smartcard profile with standards-enabled handsets and SIMs, and DVB-OSF with other handsets and broadcast-only devices. “SafeNet and Irdeto bring complementary skills to the table. Irdeto has decades of experience in the day-to-day operation of broadcast systems, and protects the world‘s largest mobile TV deployment. SafeNet is the recognized leader, driving deployment, innovation, and standards in DRM for mobile TV. This fit makes a compelling partnership, both for us and for our customers,” said Irdeto CEO Graham Kill. Under the terms of the partnership, Irdeto and SafeNet will also collaborate on an end-to-end OMA 2 DRM solution, integrating SafeNet‘s DRM Fusion Toolkit server solution, and Irdeto‘s mobile DRM client solution. “Mobile TV is a compelling revenue opportunity for broadcasters and operators, which risks being derailed by the acronym soup of standards and interoperability issues,” said SafeNet DRM MD Simon-Blake Wilson. Irdeto and SafeNet will be demonstrating an OMA BCAST smartcard profile-enabled Irdeto Mobile TV system at the bmcoforum TestCamp in Berlin in June. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
