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Internet TV broadcaster JumpTV adds 11 channels to lineup
MUMBAI: The Toronto based JumpTV which provides ethnic television over the Internet, announced that it has signed 11 new exclusive internet broadcast agreements with channels from Pakistan, Thailand, Lebanon, Nigeria and Benin, expanding its network to 270 channels under license. |
Channels signed include: ORTB (Benin), Channels TV, Lagos TV and MiTV (Nigeria), Zam TV and Rung TV (Pakistan), Popper, Rak Thai TV, Panorama 07 and Thai Cable Channel (Thailand) and Mlive (Lebanon). The 11 new channels are expected to be individually priced at $9.95 per month when launched commercially, and some will become part of country/region-specific channel bundles at later dates. The addition of the three Nigerian, four Thai and two Pakistani channels brings JumpTV‘s Nigerian, Thai and Pakistani channel lineup to seven channels, nine channels and 12 channels respectively, and bundles will be launched for each of these countries soon. The additional Lebanese channel is to be included in JumpTV‘s Pan Arab Package, which currently includes 23 top Arab channels for $29.95 per month. |
Commenting on the partnership with JumpTV, ORTB general director M. Julien Pierre Akpaki said, “JumpTV is enabling ORTB to grow from a number one national channel that is available in Benin only to a global channel overnight. Since a majority of our programming is in French, we believe there is a real market for our content not only among the people of Benin, but anyone interested in West African television.” JumpTV head of content acquisition and global operations Sila Celik says, “JumpTV is thrilled to announce the addition of 11 channels from countries like Nigeria, Thailand, Pakistan and Lebanon. We understand that our subscribers want an array of content from their country or region of origin and these channels add substantially to our offerings.” JumpTV International CEO and president Kaleil Isaza Tuzman says, “The first phase of JumpTV‘s business strategy has always been to aggregate the most television content from around the globe. Now with 270 channel partnerships, JumpTV continues to solidify itself as the largest broadcaster of ethnic programming, providing its subscribers with live television, when and where they want it.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
