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Internet ad revenues soar in Bulgaria in 2011
MUMBAI: According to the Bulgarian Association of Communication Agencies (BACA) internet advertising in Bulgaria has shown a double digit growth for 2011. This is, however, in the light of an overall shrinking of the advertising market during 2011 by 6 per cent in net value. The Association has a positive outlook for growth of the advertising market in the country and predicts it to grow at three to four per cent in 2012.
The body informed that the growth of the market segment for 2011 has been 15 per cent in gross value and 11.4 per cent in net value. Internet advertising has continued to increase its market share, reaching 8 per cent and topping radio advertising.
According to representatives from BACA, advertising will continue to move toward popular channels such as Google and Facebook. For 2011, the gross value of the advertising marked in Bulgaria has reached close to BGN 1 billion, with net profits tabled reaching BGN 42 million.
However, TV still commands the largest share with BGN 700 million of gross revenue followed by print media at BGN 150 million. Print magazines have registered a significant drop of 15 per cent in advertising volumes, while newspapers grew by 5 per cent growth in the segment.
Radio advertising has made BGN 72 million gross value, while outdoor advertising clocked BGN 70 million.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
