Applications
Intel, Tandberg collaborate to bridge PC, TV gap
MUMBAI: Chip major Intel and Tandberg Television in the US have announced a collaboration that will bridge the gap between the PC and TV with a new broadband television programming solution. This provides entertainment programmers with a way to develop and deploy broadcast-quality content over the Internet to Intel technology-based devices and PCs, such as those based on the Intel Core 2 Duo processor. |
The new broadband television publishing solution will combine Tandberg Television‘s content management software with Intel‘s programming configuration tool and enable programmers to more rapidly publish popular content and create original programming for online consumption. The solution includes the custom development of publishing templates for Intel technology-enabled platforms, including pre-programmed consumer interfaces with embedded functions such as online video players and mobile TV front ends. The templates have the flexibility to include new forms of integrated advertising, live or on-demand television streams and fun, interactive content and community features that can immerse the consumer in the experience of a brand as well as convey a unique look and feel. Intel‘s Digital Home Group VP Kevin Corbett says, “Our goal is to make delivering the Internet TV experience a simple extension to the tools already used today by many top TV broadcasters around the world. Our joint solution with Tandberg Television will deliver a standard set of tools that simplifies the complex, multi-step process of delivering a compelling Internet TV experience to Intel® technology-based PCs and devices, and provides simple integration to their existing backend media delivery infrastructure.” |
The two companies will jointly market the broadband television solution to professional content owners, programmers and broadcasters later this year. Tandberg Television president and CEO Eric Cooney says, “Intel and Tandberg Television represent a powerful combination of excellence in computer and broadcast engineering and television content development and management. “With this broadcast solution, programmers will be confident that their content is secure from piracy, look pristine and deepen their brand connection with users through these standard TV interfaces that convey a unique look and exciting experience for consumers.” Building on its August 2006 acquisition of Zetools, TANDBERG Television recently formed a new broadband television business unit to advise content owners and distributors in solving key challenges in their transition to TV 2.0 through turnkey solutions for creation, management and delivery of broadcast-quality content for the broadband world. This agreement with Intel expands the business unit‘s distribution capabilities. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
