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Info Edge debuts with 62% premium on BSE
MUMBAI: DotCom days are here again. Info Edge (India), a provider of online recruitment, matrimonial classifieds and related services in India (through its Websites naukri.com, jeevansathi.com etc) made a very impressive debut with a 62.5 per cent premium at Rs 520 on BSE today against the offer price of Rs 320 per share of Rs 10 each.
The price shot up to Rs 623.80 intraday before closing for the day at Rs 593.20, a hefty premium of 85 per cent with a volume of 7.8 million equity shares on BSE. The volume on NSE was higher at 11.6 million equity shares, taking the total volume on both the exchanges to 19.4 million equity shares on the very first day. The company would use issue proceeds to purchase or lease real estate for their office, to acquire companies and use alternative delivery models such as messages through mobiles, etc. ICICI Securities and Citigroup Global Markets India were the book running lead managers to the issue. The company entered the capital market on 30 October with an IPO of 5.32 million equity shares in the price band of Rs 290 to Rs 320 per equity share. The issue closed on 2 November. The issue constitutes 19.5 per cent of the fully diluted post issue paid-up equity capital of the company. |
Info Edge wants to maintain its position as the leading provider of online recruitment solutions in India and further enhance its position as one of the leading providers of internet based matrimonial services. In addition, it seeks to diversify into and establish a position of leadership in the diverse spectrum of the online classified market and also to create such markets in those segments, which are currently catered to by the print media only. In order to achieve these objectives, it will continue emphasis on innovation and customization of its products and services, enhance and diversify its advertising revenue streams, leverage offline relationships and diversify into providing online classified services in new market segments. |
Presently its business activities are limited to primarily providing information exchange services in the recruitment, matrimonial and real estate markets; and the activities are concentrated in India. Now the Company proposes to diversify into other segments of the online classifieds market such as automobile products, educational products and industrial products and expand its present business to the countries in the Middle East and in South Asia. It also intends to start several initiatives to enhance the features and qualities of its currently existing products and services. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
