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Indiaplaza.in offers shopping special for festive season
MUMBAI: Online shopping company Indiaplaza.in has gifting options for consumers this Diwali. All one has to do is log on to www.Indiaplaza.in and choose from an array of traditional and contemporary gifts to send across to your loved ones. The site also brings in an Online Shopping Festival for this festival season that assures a gift worth Rs 5000 for its customers. The company notes that the industry has been witnessing a dramatic change in the gifting pattern during the festivals in the past few years. Gone are the days when you could get away with sending a mithai or firecracker hamper. Keeping in sync with the growing automation and consumerism people have changed and so have their gifting patterns. Circa 2007 and the trend this time is the shift towards gifting of electronic gadgets along with jewelry and chocolates. As per a study by Assocham, 130 per cent growth is predicted in online sales of consumer goods like electronics gadgets and jewelry for this Diwali in India. Three million customers are expected to place order through the net during this festival season. Indiaplaza.in COO Vaitheeswaran says, “For last Diwali over 70 per cent of the orders were for gifts which included Diwali hampers and thalis but only 5 per cent of the orders were for electronic gadgets. But this year the trend has changed, and we see that orders for gifts has decreased and constitute for only 30 per cent of the total orders whereas electronic gadgets contribute to 40 per cent of the total orders.” All the diwali gift hampers come with offers like free shipping and money back guarantee to any part of the world. If the gifts fail to reach the customer on or before Diwali, he or she is entitled for the Money back offer while retaining the gift. The traditional Diwali gifts include hampers like Shubh Labh diwali hamper, Silver shimmer hamper, Fab Dhamaka diwali hamper. Exclusive Fab Mithai diwali special hamper contains a beautiful box containing 750 gms of Pure Kaju Katlis, Kaju Apple and Kaju Bon Bon. This hamper comes with a set of 4 diyas, a diwali card and Silver Plated Laxmi Ganesha Coin in a pouch.
Keeping in sync with this change, Indiaplaza.in has introduced special Diwali gadgets gift hampers, which includes combination of iPod and chocolate hampers, combination of mobiles and chocolate gift hampers and other such unique combinations.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
