Applications
Indian tablet market to grow at 40% CAGR over 5 years
NEW DELHI: The tablet market, pioneered by the launch of the iPad in 2010, is expected to grow at a compounded annual growth rate of 40 per cent over the next five years.
MAIT, the apex body representing India’s IT hardware, training and R&D services sectors, has conducted a Tablet Study in the Indian market to coincide with its completing 30 years since its inception in 1982.
The Tablets are expected to touch 1.6 million units in the current financial year and grow to touch 7.3 million units by 2015-16.
Commenting on this new opportunity, MAIT president Dr. Alok Bhardwaj said: “The tablet market is the new blue-eyed growth opportunity in India. It is fast becoming one of the drivers of rapid growth in the IT content consumption and hardware sector in India. With the introduction of several national and international brands of tablet in India, the market is witnessing a revolution of sorts with these devices changing the way services are delivered in various other sectors such as education, healthcare and governance. Tablets will soon enable and empower even our rural areas with services bridging the last mile connectivity gap through these devices.”
“A key factor in the growth of tablets has been the encouragement from the government in adopting and developing low-cost options for use in our villages and other rural areas. Education and healthcare services are now being accessed by many more people with the help of low-cost tablet. He further said, Tablets being one of the cheapest devices available in the Indian market, it is a potential device that can transform the entire country, as any content in any language can effectively work on this device”.
MAIT Vice President J V Ramamurthy said: “The tablet market is expected to grow at around 40% CAGR annually over the next 5 years. It is an evolving market and we expect to see the emergence of value based tablet devices as an important segment. Also the developing ecosystem for this device will ensure that tablets as a computing device will become an integral part of human lives. Apart from being a consumer lifestyle product I see a huge uptake of the tablet in the education segment and it is a device which has all the potential to revolutionize the education system.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
