Applications
Indian entrepreneurs kickstart video streaming service
MUMBAI: Spuul, a cloud-based streaming video service that provides consumers around the world on-demand access to more than premium Indian movies and TV programmes, has been launched.
Founded by seasoned industry and technology entrepreneurs Sudesh Iyer and S. Mohan, Spuul offers current content from some of the biggest content distributors such as Eros International and UTV. It boasts of a library of more than 600 Indian movies and TV programmes.
Iyer is one of the Indian promoters who were behind the establishment of Sony Entertainment Television India, while Mohan is the Founder of Palo Alto-based Accellion, buUuk and a number of other technology and venture companies.
In addition to freemium content which includes access to more than 100 free movies, Spuul offers two additional levels of content. Specials, which are Pay Per View movies, available at US$0.99 per movie for 72 hours of unlimited views; and a Premium content subscription, which gives access to the very best of Bollywood and is available for $4.99/month.
The content on Spuul can be accessed from a variety of devices including laptops, smartphones, tablets and connected TVs. To ensure the end-user experience, Spuul is offering a unique resume capability which allows users to watch a movie on one device, hit pause, and then pick up where they left off on the device of their choice.
“When developing Spuul, our goal was to create a service that is flexible enough to accommodate today’s busy lifestyle without sacrificing quality,” said Spuul co-founder S. Mohan.
“By providing the ability to start a movie on your TV, stop when it is time to leave for work and resume where you left on your iPhone in a train on the way to work, we believe we’ve succeeded in our goal. It is about being able to access quality content whenever, wherever you want.”
To assure users quality viewing, the service is being powered by a combination of Amazon Web Services, Brightcove‘s Video Cloud, and Akamai‘s CDN. Together, Spuul delivers a cloud-based solution offering multi-bit rate streaming, allowing video content to be uploaded centrally and delivered no matter what the infrastructure is locally.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
