Applications
Indiagames rechristened to UTV Indiagames
MUMBAI: Close on the heels of the international online gaming company True Games adopting the name of UTV True Games, Indiagames, the mobile, online and ITV Games Company and a global mobile game publisher, has decided to function under the brand name of UTV Indiagames.
UTV Indiagames will continue to innovate and deliver interactive range of games directly to the gamers worldwide.
The company will adopt the new brand name as part of its ongoing synergy with its majority stake holder – UTV Software Communications Ltd (UTV) and the registered name of the company will continue to be Indiagames Ltd.
The original logo of the Company will continue to be a trademark of Indiagames and used as appropriate from time to time.
Indiagames says that there would be no change in the company‘s management or operations and the shareholding pattern would remain unaltered.
Indiagames founder and CEO Vishal Gondal said, “UTV and Indiagames have significant business synergies. We believe that the new brand creates a stronger positioning for the two companies in the business environment.”
After UTV acquired a controlling stake in Indiagames in December 2007, the companies have strategically worked together to develop and design premium quality games, introducing gaming to newer digital platforms and market them globally.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
