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Indiagames launches Games on Demand with MTNL Tri-band
MUMBAI: Online and mobile games company Indiagames has launched its new service – Games on Demand with MTNL broadband service Tri-band.
The service promises to offer existing and new MTNL Tri-Band subscribers unlimited consumption of PC games at monthly subscription fees of Rs 300 for the premium package and 150 for the casual games package.
As per an official release, the tie-up will give MTNL users the benefit of : 1) Accessing a broadband gaming service from Indiagames on MTNL Tri-band at an affordable subscription fee |
Commenting on the launch of the service, MTNL Mumbai executive director M S Rana said, “Games on Demand one of the most important value added services offered by MTNL for its consumers. We have always been on the lookout for enhancing user experience and feel that the new service would bring affordable world class gaming entertainment within the reach of consumers.” Indiagames Ltd CEO Vishal Gondal says, “The Games on Demand service will have a catalytic effect on the currently nascent but rapidly growing gaming audience in India by bringing compelling content at a great value for money price point. Further, with over 80 per cent of games in India being sold illegally, we believe that our unparalleled price and service offering will significantly expand the segment of legitimate game sales in India”. Gondal further added that “We have been delighted by MTNL’s speed of response and turn around times and are looking forward to rolling out the service on India’s largest basic telephony provider in metros.” The service will include popular international titles such as Age of Empires II, Brian Lara’s Cricket, Flight Simulator, Rise of Nations and IGI 2 Covert Strike amongst others, adds the release. As an additional value add, Indiagames and MTNL will offer the service with all its features on a free trial basis for the first 4 days and a free mobile game download on registration. To experience this service and register, customers can log on to http://god.indiagames.com/mtnl or call 1504 for further details. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
