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Indiagames develops mobile game for NBC’s sitcom ‘The Office’
MUMBAI: Indian gaming firm Indiagames is helping US broadcaster NBC Universal in its push into the lucrative mobile games market. It has made a mobile game based on the sitcom The Office.
The series of six mini-games is in soft release. The game will be available on all cellular devices and providers by September.
NBC‘s The Office Games features the characters from the television series participating in a selection of cubical game-play including Wasteketball, Paper-Football (Hateball), Table-Top Golf, Office Paper War, Chair-Racing and more, everything that Michael Scott would not approve of.
Indiagames developed these user-friendly games to be played at your office or at home. With shorter play times, the array of games is easy to navigate and simple to play–perfect for a break, after a stressful meeting or on an awkward phone call.
Indiagames CEO Vishal Gondal says, “We‘d like to see America‘s workplaces fraught with the tension of intense competition at chair races and wasteketball! And, we wanted to give our consumers a game that is fun and provides value for your money. We think we‘ve accomplished both of these goals with the launch of NBC‘s The Office Games”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
