Applications
India to hit top IPTV slot in Asia Pacific by 2015: Kagan Research
SINGAPORE: So what if IPTV is still taking baby steps in India? Come 2015 and India is going to be the third most happening market for IPTV in the Asia Pacific region in terms of the number of households that will have the service, just behind China and Japan, according to projections by Kagan Research.
What‘s more, the total pay-TV revenues forecast are expected to grow from $13.1 billion in 2004 in the Asia Pacific region to an estimated $38.0 billion in 2015. On the other hand, IPTV revenue share will rise from 0.7 per cent in 2004 to 12.9 per cent in 2015. With this, telcos will capture a significant portion of Asia Pacific total pay-TV revenues.
At present, IPTV has been launched or is in the trial stages in the following countries in the Asia Pacific region: China (trial), Hong Kong, India (trial), Indonesia, Japan, Korea (trial), Malaysia, New Zealand, the Philippines, Singapore (trial), Taiwan and Thailand (trial). In the countries, where IPTV is on a trial basis, operators are either running a trial in selected markets or lobbying respective regulators to lift their grip on pay TV licensing.
Some of the key considerations when planning a ‘Pay TV Service‘ are: ‘Pay‘ factor – who, how much, subsidies; ‘TV‘ factor- programs, user experience, positioning, potential revenue stream; ‘Service‘ factor- look and feel of service and customer service.
In terms of the content strategy, some of the trends in IPTV that can be followed in Asia are:
• Start with satellite turnaround signals which already have an Asian footprint as these require little inhouse programming expertise.
• Invest in brand-name channels to build critical mass and position as a ‘complementary‘ and not ‘substitute‘ service to traditional PayTV.
• In-house content department and capabilities give operators the edge, e.g. self-programmed channels, marketing, licensing and legal expertise.
• Local content/ self-programming are essential for competing with traditional Pay TV operators.
• PVR/ TiVo has started in Taiwan and Australia on traditional Pay TV platform
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
