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IMG Media to set up digital production facility in Sydney
MUMBAI: IMG Media is to launch a new digital media production facility in Sydney, to complement its established television production capabilities |
IMG Media already provides web, mobile, digital video content and many other services to the global sports, entertainment and fashion industries, with more than 300 people employed in digital media around the globe. Staff based in London, New York City, Cologne and Hamburg service more than 100 clients including Manchester United, Rugby World Cup and Wimbledon. The Sydney operation will allow IMG Media to provide the full range of the digital media and technical services to new and existing clients not only in Australia and New Zealand, but throughout much of Asia Pacific. This will include web and mobile site production, hosting and operations; digital content creation and rights management; commercial and technical consulting and implementation; live and VOD streaming across various platforms and systems integration, as well as tapping into the substantial mobile content expertise of the recently acquired Nunet business in Germany. |
IMG Media, Australia head of digital media Andrew Cronyn said, “Establishing digital production capabilities in Australia is the natural next step in evolving our already substantial international digital media business. It means we will now be able to provide Australian and Asian-based digital media clients with the same quality of service that we have been providing to other international high profile and high volume organisations for over ten years. It will also mean we can offer a truly 24/7, global service to all of our clients wherever they are located, with production staff now covering all time zones.” IMG Media Australasia GM David Dodds adds, “TWI and IMG Media have been producing and distributing coverage of some of Australia’s and the world’s biggest sporting events, to the Australian television market place. Our new digital team will enhance our existing content business by being able not only to deliver to all platforms, but also to tailor content to the delivery medium. It will also open up substantial new areas of business for us by enabling us to cater to the growing part of the market that is bypassing television altogether “ |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
