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IMG acquires mobile media solutions provider Nunet
MUMBAI: Sports, entertainment and media company IMG has acquired Nunet which provides mobile media solutions for Nunet currently streams more than 200 channels for over 20 mobile network operators in Europe, Africa and the Americas. |
Its clients include Vodafone Germany, Vodafone Global, A1 Mobilkom in Austria, Swisscom in Switzerland and Vodacom in South Africa. In addition, Nunet provides both technology and editorial support to leading content owners to help them develop a wide range of mobile content products. From WAP sites, real-time tickers, to VoD services, to dynamic, linear channels with integrated advertising, Nunet has a diverse set of technical and editorial resources to support its clients ranging from HBO, Turner, Fujifilm and Sony BMG. |
IMG Media‘s senior corporate VP Todd McCormack said, “I am delighted to announce the acquisition of Nunet, which represents an excellent strategic fit with IMG Media. Nunet‘s capabilities perfectly complement those of IMG Media, leading to further synergies and the enhancement of the service we can offer our clients. Nunet will continue to operate its content aggregation, content enrichment and distribution services under its own brand, and be run as an independent business within the IMG Media Group. However, many in the Nunet team have already re-located to IMG offices as the company plans to ensure that its mobile solutions can be integrated into the broader set of digital media solutions offered by IMG Media to its clients. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
