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Imagine TV debuts in Canada on Bell TV
MUMBAI: Imagine TV, the Hindi general entertainment channel owned by Turner International, has reached an agreement with DTH company Bell TV for carrying the channel to its subscribers across Canada.
With the deal in place, Imagine TV is now available for $5 per month as an add-on to its South Asian combo theme pack at channel No 726.
Commenting on the development Imagine TV VP – distribution and new ventures Tharun Rai said, “We are pleased to be partnering with Bell TV to offer the best of diverse Hindi programming to the ever-increasing, Hindi-speaking diaspora in the region.”
With the addition of the Canadian market, Imagine TV is now present is the US, UK, the Middle East & North Africa, as well as some of the neighbouring South Asian countries.
Added Ethnic Channels Group president and CEO Slava Levin, “We are happy to add Imagine TV to our growing list of international partners. Ethnic Channels Group is Imagine TV‘s exclusive partner in Canada.”
Imagine TV will air shows like Jyoti, Kashi, Jamunia, Palkon Ki Chaaon Mein, Do Hanson Ka Jodaa, Devi and Bandini.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
