Applications
IBM launches new software service
MUMBAI: IBM in collaboration with Lotus unit introduces a set of social networking services that functions like a MySpace for office workers in a renewed challenge to Microsoft Corp. The Lotus pioneered software is a service called Connections that features the latest ways for users to share information via the Web, while giving businesses controls over who sees what data.Lotus Connections offers the business equivalent of Web meeting places like MySpace.com or Yahoo‘s Facebook‘s bookmark sharing site del.icio.us and blog search tools like Technorati.com — stitched together in one package. Burton Group‘s collaboration software expert Peter O‘Kelly said the new software from IBM Lotus promises to shake up a market dominated by Microsoft. |
| “This is going to rekindle the competition between Microsoft and IBM,” said O‘Kelly “I think IBM is playing offense here.” The new offering could chip away at Microsoft‘s lead in the collaboration and e-mail messaging market, where five years ago Microsoft Outlook e-mail and its newer SharePoint collaboration software began to surge past rival IBM products, O‘Kelly said. While exact numbers are hard to come by, last year IBM said Lotus Notes had 125 million users. Adding in collaboration software, Lotus users number around 150 million, O‘Kelly said. Microsoft has 200 million Outlook users and signed up another 80 million licensed users of SharePoint software, he estimated. |
IBM officials see a shift in focus from the quest for personal productivity that characterized computer advances of the 1990s to the “team productivity” which Web-based collaborative tools have begun to enable in recent years.Connections combines five components: member profiles, activities, blogs, communities and “dogear” — IBM‘s word for how users identify and share Web bookmarks with colleagues. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
