Applications
ibibo.com launches ‘iVideostar’ to showcase dancing talent
MUMBAI: ibibo.com, an entertainment and talent based social network service, has launched ‘iVideostar’ with an aim to provide the youth a platform wherein they can display their dancing talent by uploading their own videos. |
Bosco and Caesar, along with the ibibo.com community, will choose the five best dancers from the platform, groom and train each one of them, and create their exclusive music videos. ibibo.com CEO Ashish Kashyap says, “The youth of India have a huge need to express their talent and are hence seeking an avenue to showcase their ability and get an audience and recognition. ibibo.com meets this need by leveraging its social networking platform for talent initiatives such as ibibo iVideostar.” |
| In an attempt to promote this initiative, Bosco and Caesar have appeared in a television commercial. The subscribers across India can upload their videos dancing to any song in any language, shoot using their mobile phones or camcorders and create their personal profiles. |
The company has tied up with Bollywood choreographers, Bosco and Caesar, whose recent films include Singh is Kinng, Race, Golmaal Returns and Jab We Met.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
