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ibibo.com adds farm flavour to social gaming
MUMBAI: Online social networking site ibibo.com has introduced the concept of social gaming to Indian internet users. Social games on ibibo.com are being built with the vision of connecting India through the concept of casual, fun and highly localised games.
The ibibo Farm Game has become a rage with the youth and this gaming format is gaining quick traction with online audiences across India. The ibibo Farm Game takes India to its roots where users play the role of farmers. Each user manages and owns a piece of land, grows crops, harvests crops and earns virtual money.
Players aspire for the top leader board position within their online social graph. The most interesting aspect of the game is the surreptitious stealing of crop from friends’ farms- the fun aspect of the game! 82000 fruit and vegetables are stolen everyday from friends’ farms on the ibibo farm game.
Other interesting nuances of the ibibo Farm Game are:
Buying a dog that guards the farm and saves your crops from being stolen.
A hen that lays egg if you feed it and you can sell the eggs to earn more and likewise a cow for milk.
Decorate your farm impress friends (differentiate your farm from others) and stay on top of your social graph.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
