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IBC: NDS to showcase solutions that boost value of content
MUMBAI: NDS will showcase solutions that enhance the value of content at the television technology trade event IBC 2011 in Amsterdam.
At the show, NDS will demonstrate how its technologies enrich the viewing experience and increase revenue potential by providing consumers with added choice, quality and convenience.
NDS Group CEO Dave Habiger said, “As the industry expands and we see new technologies driving change, quality content remains the cornerstone of the pay-TV platform. Our solutions provide an adaptable framework to enable the ultimate viewing experience by adding value to content for both the consumer and the platform operator.”
The event takes place from 9-13 September.
“To be able to provide future-proof solutions that continue to support our customers‘ needs, it is essential that we are abreast of the requirements, opportunities and challenges facing the industry. Therefore, at IBC this year we are providing a live platform for our customers, partners and industry colleagues to share their perspectives on the key topics that are driving industry change.”
Throughout the show, and in addition to demonstrations of its key solutions, NDS will be hosting a number of live events on their stand, moderated by industry journalist Chris Forrester.
Content on any device: With solutions to enable the viewing of content on any device, NDS will showcase how its technologies enrich the value of the multi-platform content experience.
The NDS Unified Headend provides a single framework for the management of multiple platforms, including the ability to manage cross-platform offers and implement solutions for the development of third party companion device applications with the NDS Service Delivery Platform (SDP).
At IBC this year, following the product‘s launch in March, NDS will demonstrate a number of apps – developed independently – that showcase a sample of the functionality possible with the NDS SDP. In addition, NDS will be hosting a live walkthrough of an app being developed using the NDS SDP.
NDS will also be showcasing the NDS Unified Gatewayâ„?, an end-to-end solution that combines NDS experience in set-top box software, UI design and DRM, with Jungo‘s experience in residential gateways to enable a whole-home experience with content and service across a wide range of IP enabled entertainment and communication devices.
Over-The-Top: At IBC NDS will showcase how its solutions provide a unified approach to Over-The-Top (OTT) content delivery, with content securely delivered and integrated into the pay-TV experience.
The NDS InfiniteTV suite of technologies enable an operator to introduce value-added content and services to their platform, with the tools to manage negotiations and OTT delivery of specialised content with multiple business models.
Part of the InfiniteTV suite, NDS will demonstrate the InfiniteTV Exchange (ITXg), a business-to-business content marketplace that enables content owners to expand the reach of their content and operators to integrate special interest, OTT programming – in the form of channels – into their pay-TV offering.
For a live demonstration of ITXg and the developments made since launch earlier this year, NDS will be hosting an ITXg product master class at the show.
Enhancing the User Experience: What sets a leading platform apart is the quality of the content experience – including the ease of use of the user interface, the speed at which the software performs and the accessibility of features such as the DVR or interactive features.
At IBC, NDS will demonstrate its MediaHighway set-top box software and its ability to power the world‘s most advanced functionality including next generation advertising solutions, content portability and the user interface, NDS Snowflake.
NDS Snowflake, now selected by a number of leading operators including Portuguese cable operator ZON and Liberty Global inc. for deployment at UPC, provides intuitive and elegant navigation of content and services across devices with a minimalist look and feel.
For an in depth look at NDS Snowflake, the philosophy behind the UI and its evolution, NDS will be hosting a live NDS Snowflake product master class at IBC.
Content and Service Protection: NDS will demonstrate its next generation solutions for the protection of not only an operator‘s content, but their service. With the rapid expansion and security demands placed on multi-platform services, market-leading solutions from NDS ensure that operators do not have to rely on “good enough” security solutions to enable them to expand their service to CE platforms.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
