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I&B minister to take CAS review meeting
NEW DELHI: Information and broadcasting minister Priya Ranjan Dasmunsi will review developments on CAS vis-a-vis court cases.
The meeting was scheduled to happen either today or early next week. Pointing out that the government is committed to implementing CAS, Dasmunsi told indiantelevision.com on Friday, “I‘ll review CAS in a meeting and try to understand the issues that have beset it.”
The minister however, refused to spell out in detail his agenda on CAS. “The ministry‘s broad stand on CAS has been conveyed to the (Delhi) high court.”
In a reply filed before the Delhi HC some days back, the government sought eight to nine months‘ time to implement the court‘s order on rolling out addressability in Indian cable homes in select cities.
Dasmunsi also hinted that a big roadblock in the way of smooth implementation of CAS are the different voices in which the various industry stakeholders are speaking.
“There hardly seems to be a consensus amongst them,” the minister said on the sidelines of a book release function in the capital.
On 10 March 2006, the Delhi HC had directed the government to roll out CAS in Delhi, Mumbai and Kolkata within 30 days time.
The directive came on a petition filed by a bunch of MSOs, including Hathway and INCablenet, alleging that a delay in implementing CAS since 2004 has resulted in huge financial losses to them.
The I&B ministry held a series of meeting with the industry, NGOs and consumer bodies soon after the court order, but said in view of inconsistency in the approach of the stakeholders, more time would be needed to iron the differences.
The next date of hearing of the CAS case is 24 May.
Also Read:
CAS: MSO Alliance hits back at broadcasters
IBF board to discuss CAS on 5 April
No final solution on CAS rollout; call for channel MRPs
Delhi HC orders Government to implement CAS within four weeks
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
