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Hyderabad-based Corpus Media gears up for digitisation
MUMBAI: The government‘s mandate for cable digitisation has opened up a plethora of opportunities for tech firms, what with industry analysts forecasting a business potential of Rs 400 billion for the process of conversion from analogue to digital.
Hyderabad-based Corpus Media Labs, a media & entertainment software and services company, has also geared up for digitisation by launching a range of products targeted to meet the roll-out set to be completed by the end of 2014.
The company, which offers Digital TV and IPTV solutions around its software branded as Tornado, delivers media solutions creating value and sustainable revenues to their customers and clients.
“With experience gained in the west, we are now poised to cater to the emerging market needs with a large contingent of engineers and R & D team working on solutions & products for the digitisation mandate given by the governments across the developing world‘s especially India,” says Corpus Group CEO Sachin Tummala.
He is confident of capturing 20 per cent market share in the next three years with its “DTV in a box” solution which it asserts is interoperable, affordable, scalable and supported locally.
“The DTV solutions include standard based low cost set-top-box (STB) solutions in addition to premium High Definition & Hybrid over-the-top (OTT) solutions,” he says.
Leveraging its strategic partnerships with the STB manufacturers, Corpus is also exploring funding options to the MSOs, Tummala avers.
Manthan Broadband Services, Multichoice South Africa and Bell Canada are some of the clientele of Corpus Media Labs.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
