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Hungama partners du to bring ‘Spiderman 3’ to cellphones in UAE
MUMBAI: Hungama Mobile has entered into a partnership with du, the new telecom operator in the UAE to provide exclusive access to Spiderman-3 based mobile content. This content would be made available across various spectrums such as games, images, videos, and ringtones in English and Arabic language. |
As part of the tie-up, du customers will also have exclusive access to a world of Spiderman 3 content through the MyWorld mobile portal. Downloads will include the Spider-Man 3 mobile game, animations, ring tones, videos, theme music and the from the film. In every category, du customers would be able to download some of the content for free. Hungama MD and CEO Neeraj Roy said, “The tie up with du in UAE is yet another milestone for the company and will further establish Hungama Mobile‘s leadership in facilitating the entertainment industry reach out to the global audience.” According to Roy, with a global business of $ 23 billion, the mobile entertainment industry is expected to grow to $ 42 billion by 2010. du CEO Osman Sultan said, “We are delighted to partner with Hungama Mobile as now our customers can look forward to digital content for their mobiles from upcoming SONY movies like the next James Bond movie, Zorro series over the course of the year. We are excited about this new world of mobile content and constantly pushing the boundaries of what we as a service provider, offer our customers.” |
| Besides Middle East, promos of this nature have been executed by Hungama Mobile in Sri Lanka, Bangladesh, UAE, Kuwait, Qatar, Jordan, Israel and Saudi Arabia. In India, the movie is available in English language to all the Hutch subscribers and will now soon be made available in Tamil, Telugu, Hindi and Bhojpuri languages also on the mobile platform. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
