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Hungama Mobile & TSeries release ‘Don’ music on itunes
MUMBAI: Hungama Mobile, a popular aggregator of Indian entertainment content and TSeries, have announced the availability of the music of Farhan Akhtar‘s eagerly-awaited Don for purchase on the iTunes Music Store (www.itunes.com). This is the first time in the history of Bollywood that the soundtrack of a movie is being made available online on the same day as the official launch of its music, and prior to public availability of its music on CD. The soundtrack of the film will be featured on the World Page on iTunes, informs an official release. The music was released on 26 August at an event, wherein along with Shahrukh Khan, music director of the film, Shankar, Ehsaan and Loy were also present. |
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Hungama Mobile MD and CEO Neeraj Roy said, “This provides a great opportunity for Bollywood, as the worldwide popularity of iTunes means we can reach out to the growing Bollywood fan base online, wherever they are. We‘re proud to have achieved a milestone by making the Don music available on iTunes.” “We are continually working to forge strategic relationships with key digital entertainment players, such as iTunes, to extend Hungama Mobile‘s presence in online entertainment globally,” added Hungama Mobile chief operating officer Saleem Mobhani. The film is a remake of Amitabh Bachchan starrer Don, which had hit numbers to its credit like Khaike Paan Banaras Waala, because of which expectations are high from Sharukh Khan starrer Don. “It‘s another step forward in our endeavor to reach the Global consumer and offer them the best of Bollywood through our digital initiative which is the first from the Indian music industry,” said T-Series chairman and MD Bhushan Kumar. “We are really excited to be working with Hungama Mobile to deliver exiting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile and digital space.” |
Excel Entertainment producer Ritesh Sidhwani said, “We are excited to be working with Hungama Mobile to release the Music of Don for the First time on the Digital platform via the iTunes Music Store along with the audio release. We are looking forward to increasing the fan following of hindi films by reaching out to the main stream audience through iTunes and welcoming the new era of Digital consumption of content.” The film, is slated for a diwali release. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
