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Hungama mobile launches the ‘Don’ game, on a multiplayer gaming environment
MUMBAI: Hungama Mobile and Excel Entertainment, the producers of Don, have launched two mobile games on the movie and is said to be the first ever multiplayer online game for any bollywood movie on www.gaminghungama.com . The graphics of the game have been done at the same level as the quality of special effects in the movie to give it a contemporary look and the action sequences are just as slick as the movie itself. |
The game created by Hungama Mobile, was unveiled by Shah Rukh Khan in Mumbai, along with the film‘s producer Ritesh Sidhwani and the director Farhan Akhtar. Speaking at the launch, Shah Rukh said, “Not only is it a treat for the game lover‘s but also a great way to merchandise.This is just an initial step for this kind of a market and i‘m sure it will grow tremendously in the time to come” Hungama Mobile MD and CEO Neeraj Roy said, “Our creative and gaming team visited Kuala Lumpur for the making of the movie to understand the flow of the movie and decide on game play. They came back and worked on the concept and created a storyboard and later the virtual game.” |
| The Mobile game is available in two versions – one is the race and chase game on the streets of Kuala Lumpur, with the back drop of the Petronas Towers and the other is the role-playing game. The race and chase, gives the player a chance to outfox the Don and capture him. In the other, the player has to help Shah Rukh find the secret disc, which he desperately seeks to prove that he is not the Don, but a victim of a serious case of mistaken identity. “The Hungama creative team watched the movie rushes including car crashes in Kuala Lumpur, sky diving and some of the fight sequences and have incorporated all those hair-raising stunts in the game,” said movie director Farhan Akhtar. The game is available on mobile and online as a multiplayer game. All operators in India including Hutch, Airtel, Reliance, Tata, Idea and others will provide the Don game. Besides, it will also be available across the Hungama mobile distribution network with over 50 carriers in 20 countries. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
