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Hungama Digital to provide platform for unreleased music
MUMBAI: Hungama Digital Media announced the launch of www.artistaloud.com, a digital distribution platform for unreleased music created by artistes.
Hungama Digital, which features songs spanning over six genres, becomes a platform for one to spot music of unknown artistes.
Says Hungama Digital Media MD & CEO Neeraj Roy, “Hungama‘s new initiative, ArtistAloud.com, combines the possibilities of digital platform with great musical talent. It rests on two pillars – giving each artiste his freedom of expression and music lovers their right to choose from a wider offering. Musicians should have a platform to share their compositions, either one or five, with the audience. ArtistAloud is a platform created to fill that void.”
With ArtistAloud, musicians now have an opportunity to connect with their fans directly. The library comprises handpicked compositions that have been close to the artist‘s heart and created with great passion.
Artistes on board will retain the publishing rights of their compositions. They have the liberty to take their music onto the physical medium via any record label.
The ArtistAloud library can also be accessed through Hungama‘s domestic and international digital distribution partnerships comprising mobile operators, Hungama.com, the BSNL storefront, iTunes, Rhapsody and Amazon MP3 through the Tata Sky DTH platform.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
