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Hungama Digital to create games on Hanuman
MUMBAI: Hungama Digital Media has partnered with Percept Pictures to create gaming content and applications for the Pogo series, ‘New Adventures of Hanuman‘.
The digital entertainment company will create content and applications for Internet, mobile and direct-to-home. The games will also be available for download online on gaminghungama.com and on social networking sites such as Facebook and Orkut.
The new season of ‘The Adventures of Hanuman‘ is on air on Pogo and the content created will be spread across genres such as action, adventure and sports. It will be made available to download from August 2011.
Hungama Digital Media COO Siddhartha Ray said, “As the leading mobile and digital entertainment company in South Asia, Hungama is committed to bringing the consumer the very best titles under our digital offerings. With premium titles like Hanuman, we are looking to create some great engagement points for all digital platforms- mobile, online and DTH.
“Percept Pictures head of marketing and animation Abhishekh Nayar said, “The New Adventures of Hanuman‘ is back with 13 all new episodes and it doesn‘t end here. Our focus is to create multiple engagement platforms for the character and keeping that objective in mind we have partnered Hungama for mobile games. We are excited to see how the fans engage on the gaming front.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
