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Hungama.com launches its movies offering in the Middle East
MUMBAI: Hungama.com has launched their on demand Bollywood movies service, Hungama Movies, in UAE and the Middle East.
Hungama Movies will be officially launched in the Middle East at the Intel booth at the Gitex Technology Week 2012. It has a library of Bollywood and Indian movies, available in both HD and SD formats.
Hungama consumer business and allied services COO Siddhartha Roy said, “There is a very large South Asian community in UAE and the Middle East, who demands a quality service that caters to their need to consume Bollywood and Indian content, and with Hungama.com we hope to satiate this need- for both Music and Movies.”
“In addition to the United Arab Emirates, we also plan to enter Singapore market in 3 weeks,” he added.
Hungama Movies’ entry into the international arena will offer a catalogue of over 5,000 Bollywood and Indian regional cinema to the NRI and South Asian community in UAE and the rest of the Middle East.
The movies-on-demand storefront will offer premium HD and SD movies for a monthly subscription starting at AED 6.99.
As an introductory offer, the Hungama Movies service will be offered free for one month to all consumers who buy the Notebook or Ultrabook powered by the 2nd Generation Intel Core Processor and 3rd Generation Intel Core Processor at the Intel booth at Gitex Technology Week 2012.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
